Case Study
DNA Data and Networking
Details
DNA is a Vancouver-based company that designs, engineers, prototypes, and manufactures various products for a broad spectrum of markets, including automotive, industrial, aviation, fuel cell, energy, mining, medical, lighting, and printing. DNA provides complete manufacturing services for Electrical, Instrumentation Controls, Industrial Automation, Process Control, Programmable Logic Controller (PLC) Systems, Data and Networking panels and Racks.
They can assist companies at the early stages of concept, product design, and prototyping. Their engineering department can be integral to moving new products from concept, design, and prototype to full-scale production.
Implementing & Executing Solutions
Solutions Overview
Specialized B2B manufacturers like DNA are familiar with today's most common problem: the need to communicate their broad range of capabilities. Additionally, many of the products they engineer and build for their clients are proprietary and have non-disclosure agreements; showcasing those capabilities has to be done carefully.
LinearIND provided an A-Z makeover, and as part of DNA's ongoing marketing and strategy initiatives, we updated their brand logo, designed a new website with a separate on-line ordering system, brochure collateral, trade show panels, desktop presentations, email marketing campaigns, on-line store/ordering system, corporate videos, and photography.
Websites & Online Ordering
Since 2006, we have created three complete website re-designs for DNA, including a separate on-line ordering portal for their off-the-shelf data products using Adobe Magento. We also added several extensive project case studies to the website that were shared via the email marketing program we implemented.
Video
DNA was nominated for a vendor award through one of its customers. As part of that, the vendor asked each of the nominees to produce a corporate profile video to be played at the Gala as part of the introduction to each. We shot the footage, edited interviews and voice-overs, and created versions for various trade shows and their websites. We also created a 25th-anniversary video with drone footage of their new location for their website intro and social media.
